Truth means conformity with fact or reality. Sometimes as business owners we think we want the truth when in actuality we really only want to hear something positive. No business owner wants to hear their business isn’t worth what they want for it or that business is suffering. No matter what we want to hear the truth can hurt but we all need a real dose of it especially in the business world. This article helps put perspective in the mind of business owners. Even when the truth isn’t the greatest thing to hear it is the best policy in business.
About two years ago I told a business owner a number of things she wasn’t ready to hear about the sale of her business. She was disappointed with our meeting, called later to tell me she disagreed with what I had said, then listed her business for sale with one of my competitors. I didn’t lose much sleep over it at the time. In fact, I happened to admire both her and her business, and I slept better knowing that I had told her what I thought.
After her contract expired with the other broker, her business still unsold, she called me again. What she said to me was something I’ve been told by other business owners in a roundabout way in the past. But on some level I had been waiting to hear the sentiment expressed in the exact words she used on the phone: “I appreciate you telling me the truth.”