What Is Your Business Is Worth – GenesisMerchantServices.com.com

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Do Business Owners Want The Truth?

Truth means conformity with fact or reality. Sometimes as business owners we think we want the truth when in actuality we really only want to hear something positive. No business owner wants to hear their business isn’t worth what they want for it or that business is suffering. No matter what we want to hear the truth can hurt but we all need a real dose of it especially in the business world. This article helps put perspective in the mind of business owners. Even when the truth isn’t the greatest thing to hear it is the best policy in business.

About two years ago I told a business owner a number of things she wasn’t ready to hear about the sale of her business. She was disappointed with our meeting, called later to tell me she disagreed with what I had said, then listed her business for sale with one of my competitors. I didn’t lose much sleep over it at the time. In fact, I happened to admire both her and her business, and I slept better knowing that I had told her what I thought.

After her contract expired with the other broker, her business still unsold, she called me again. What she said to me was something I’ve been told by other business owners in a roundabout way in the past. But on some level I had been waiting to hear the sentiment expressed in the exact words she used on the phone: “I appreciate you telling me the truth.”

There seem to be two camps when it comes to hearing unpleasant truths (whether it has to do with politics, relationships or business) — those who want you to give it to them straight, so they can roll up their sleeves and do something about it, and those who want none of it. Reality can be hard to accept, especially when it comes to your business. A recent article asked business owners to share their stories about a business that didn’t make it. One former owner couldn’t talk to the reporter when asked to contribute. “I don’t know if I could make it through your questions,” she said in the article. “I might just cry and cry.” It had been 10 years since her business had failed.

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Genesis Capital Enterprises • Business Cash Advance • Credit Card Processing • Corporate Headquarters
4500 Biscayne Blvd Suite 310 • Miami FL 33137 • Tel 877-384-8031

Genesis Capital Enterprises is a registered Independent Sales Organization/Merchant Service Provider for HSBC Bank USA, National Association, Buffalo, NY. Next Wave is a merchant service provider (MSP) an Elavon Global Partner & Registered MSP/ISO of Elavon, Inc Atlanta, GA.